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mass media, big advertising dollar roles.A．InB．OnC．WithD．At

mass media, big advertising dollar roles.

A．In

B．On

C．With

D．At

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更多“mass media, big advertising do…”相关的问题

第1题

In mass media, big advertising dollar rules. But by doing business on the Net, a small

firm might ____ just as effectively through search engines.

A. get itself know

B. get himself know

C. get itself known

D. get known himself

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第2题

Mass media promotion aims to influence public perception, not only target （).

A.competitors

B. consumers

C. products

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第3题

In our society, we must communicate with other people. A great deal of communicating is pe

rformed on a person-to person【C1】______ by the simple means of speech. If we travel in buses, stand in football match【C2】______ , we are likely to have conversation【C3】______ we give information or opinions, and sometimes have our views【C4】______ by other members of society. Face-to-face contact is【C5】______ the only form. of communication and during the last two hundred years the【C6】______ of mass communication has become one of the dominating factors of contemporary society. Two things, 【C7】______ others, have caused the enormous growth of the communication industry. Firstly, inventiveness has led to【C8】______ in printing, photography and so on. Secondly, speed has revolutionized the【C9】______ and reception of communications so that local news often takes【C10】______ back beat to national news.

No longer is the possession of information【C11】______ to a privileged minority. Forty years ago people used to【C12】______ to the cinema, but now far more people sit at home and turn on the TV to watch a programme that【C13】______ into millions of homes. Communication is no longer merely concerned【C14】______ the transmission of information. The modem communications industry influences the way people live in society and broadens, their【C15】______ by allowing access to information, education and entertainment. The printing, broadcasting and【C16】______ industries are all involved with informing, educating and entertaining.

【C17】______ a great deal of the material communicated by the mass media is very【C18】______ to the individual and to the society of which he is a part, the vast modem network of communications is【C19】______ to abuse. How ever, the mass media are with us for better, for worse, and there is no turning【C20】______ .

【C1】

A．basis

B．base

C．foundation

D．ground

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第4题

Two hundred years ago, it took several weeks for the news of the important Battle of T

rafalgar to reach London.Nowadays, you can watch a terrorist attack as it happens anywhere in the world.The communications revolution means that we are constantly bombarded with instant news.This has great advantages, but it also raises important questions.

Satellites have enabled immediate reporting worldwide.A reporter can send the news to a network like CBS News and within seconds it can be all over the world.They send electronic reports that go straight into the newspaper or onto the TV screen.Reporters can now also transmit images through their mobile phones.Consequently, live, “on-the-spot” reporting has become the norm and TV viewers can get a much better idea of what a natural disaster, a conflict or an interesting scientific discovery is like.

In recent years, several changes have occurred in the ownership of news media.Networks owned by large companies and governments have become bigger and very powerful.These networks – such as BBC News 24–are hungry for news and have huge audiences.However, there can only be a limited number of such networks and their ownership is a big issue.

Some companies not only own TV and radio networks but newspaper groups as well.Who decides what news to publish and what sort of “spin” to put on it？ Is it always objective？ There are now “spin doctors” who manipulate the news,emphasising certain parts and not others – and as a result, much of it is not neutral.Therefore, the question of control of the media matters very much.In some cases, the media companies are more powerful than governments.They can even influence elections.So the question is – should they be controlled and if so, by whom？

1.Immediate reporting has become possible all over the world because of().

A.reporters

B.the use of news networks

C.the use of satellites

D.the communications revolution

2.()has become the norm.

A.Electronic reports

B.Instant news

C.Live reporting

D.Transmitting images through mobile phones

3.In what ways are media companies powerful？ ()

A.They can influence elections in some way

B.Nowadays, the manipulation of news reports is possible

C.They not only own TV and radio networks but newspaper groups as well

D.All of the above

4.According to the passage, the big issue is ().

A.ownership of news networks

B.that there can only be a limited number of such networks like BBC News 24

C.that networks owned by large companies and governments have become bigger and very powerful

D.that the news reporting is manipulated by big companies

5.What can be inferred from this passage？ ().

A.The disadvantages of the communications revolution outweigh its advantages

B.We should put the question of control of the media on the agenda

C.The news reporting has always been objective

D.A reporter can send news directly to the audiences all over the world

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第5题

A Web browser is simply a terminal emulator, designed to display text on a screen. The two

essential differences between an ordinary terminal emulator and a Web browser are that the browser knows how to deal with(71), and that it has a mechanism for(72)graphical files. Display text, display graphics, and(73)hyperlinks-there's 99 percent of the(74)value. That's not to say that the manufacturers didn't go all-out to attach a hyperactive efflorescence of useless capabilities onto their browsers. Remember when media channels in the browser were a big deal, instead of the clutter you can't wait to delete from your favorites of bookmarks menu？ Remember when client-side Java applets were supposed to become the preferred(75)for application development？ Remember frames and all their nasty side effects？

(77)

A．superlinks

B．links

C．hyperlinks

D．connections

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第6题

●For each blank,choose the best answer from the four choices and write down on the answer

sheet.

Web browser is simply a terminal emulator,designed to display text on a screen.The two essential differences between an ordinary terminal emulator and a Web browser are that the browser knows how to deal with (71) ，and that it has a mechanism for (72) graphical fries.Display text，display graphics，and (73) hyperlinksthere's 99 percent of the (74) value.That's not to say that the manufacturers didn'tgo allout to attach a hyperactive efflorescence of useless capabilities onto their browsers.Remember when media channels in the browser were a big deal，instead of the clutter you can't wait to delete from your favorites of bookmarks menu？Remember when client-side Java applets were supposed to become the preferred (75) for application development？Remember frames and all their nasty side effects？

(71) A．superlinks

B．links

C．hyperlinks

D．connections

(72) A．displaying

B．illustrating

C．drawing

D．writing

(73) A．direct

B．navigate

C．indicate

D．go-on

(74) A．Web browsers

B．terminal's

C．emulator's

D．network's

(75) A．plane

B．plant

C．plate

D．platform

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第7题

Public response to technology often varies in peculiar ways. While biotechnology, for

example, gives rise to organized opposition, information technology, which is actually no less invasive (侵害的) ,no more harmless, is welcomed or, at the least, accepted with comparatively little debate. Information technologies from computers and communications ---- have obviously had an overwhelming social impact and their benefits hardly need explanations, but they have also disturbed privacy and threatened civil liberties, computerized data banks empower bureaucratic authorities by providing easy access to personal information-about credit ratings, social performance, housing and medical histories. They will allow access to genetic figures, providing information about our tendencies to employers, insurers, product advertisers, banks and other institutions that exercise control over our lives. Computerization allows the severe extension of advertising through telemarketing requests that shamelessly intrude our home life. Information technologies have displaced people from jobs and turned potentially skilled workers into low-level computer technologies. Computers have facilitated the work of scholars, but also turned them into typists; yet one hears hardly a complaint. They have turned the simple act of buying a plane ticket into an endless manipulation (控制) , but we welcome the so-called convenience. They have encouraged new forms of crime and fraud(欺诈) , but we describe them with grudging admiration. They have allowed new types of evil weaponry. But we call them "smart bombs". Perhaps the most important, information technologies have extended the power of the mass media, creating unusual possibilities for political manipulation reducing accountability (有责任,有义务 ), and changing the nature of political life. It is true that there are critiques(批评) of information technologies from those professionally concerned about their problematic(有问题的) legal, social and political implications. There is a near total absence, however, of organized public concern about technologies with profound and problematic implications.

11.According to the author, information technology_____________.

A. Has nothing positive

B. Has not given rise to organized opposition

C. is less harmless than biotechnology

D. is accepted without any debate

12.By the term "computerization the author means that______________.

A. all of industrial work is controlled by computer

B. computer plays an important role in our economic life

C. computer becomes an essential part in our everyday life

D. all scientific work is done with the help of computer

13.What worries the author most is that ______________..

A. political manipulate through mass media will become normal in our political life

B. our privacy will be threaded by businessmen

C. there will be more crimes and frauds by high tech

D. new types of evil weaponry will be invented

14.Those who criticizes information technologies are _____________.

A. leaders of the organized opposition to information technologies

B. persons engaged in professional works

C. those who benefit most from information technologies

D. those who benefit least from information technologies

15.(多选)The benefits brought by information technology is ____________.

A. quite evident

B. hard to explain

C. being overcome by social opposition

D. to benefit few people

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第8题

Section ADirections: In this section, there is a passage with ten blanks. You are required

Section A

Directions: In this section, there is a passage with ten blanks. You are required to select one word for each blank from a list of choices given in a word bank following the passage. Read the passage through carefully before making your choices. Each choice in the bank is identified by a letter. Please mark the corresponding letter for each item with a single line through the center. You may not use any of the words in the bank more than once.

Every social experience we have affects us in at least some small ways. Family, schooling, peers, and mass media all have an【S1】______on how we are socialized as children. Each of these factors has the power to shape our thoughts, feelings, and actions. The family is the most important because it【S2】______the center of children's lives. Babies are almost totally【S3】______on others, and the responsibility of meeting their needs almost falls on parents and other family members. At least until the start of schooling, the family is responsible for teaching children cultural【S4】______and attitudes. Schooling【S5】______children's social world to include people with backgrounds that differ from their own. Formally, schooling teaches children a wide range of knowledge and skills. School is also most children's first experience with rigid【S6】______. Children are encouraged to conform. to roles and be on time. Another factor that【S7】______children is their peer group. Unlike the family and school, the peer group allows young people to【S8】______from the direct control of adults. Peer groups also give young people the【S9】______to discuss interests that may not be shared by adults. The fourth major influence on social development is the mass media--【S10】______ television. Years before children learn to read, watching television has become a regular habit. Indeed, children spend as much time watching television as they do interacting with their parents.

A) obviously B) opportunity C) relevant D) represents

E) impact F) dominant G) especially H) discipline

I) stretches J) values K) solution L) escape

M) vary N) affects O) dependent

【S1】

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第9题

Last weekend Kyle MacDonald in Montreal threw a party to celebrate the fact that he got hi

s new home in exchange for a red paper clip. Starting a year ago, MacDonald bartered the clip for increasingly valuable stuff, including a camp stove and free rent in a Phoenix flat. Having announced his aim (the house) in advance, MacDonald likely got a boost from techies eager to see the Internet pass this daring test of its networking power. "My whole motto (座右铭) was 'Start small, think big, and have fun', "says MacDonald, 26, "I really kept my effort on the creative side rather than the business side."

Yet as odd as the MacDonald exchange was, barter is now big business on the Net. This year more than 400000 companies worldwide will exchange some $10 billion worth of goods and services on a growing number of barter sites. These Web sites allow companies to trade products for a virtual currency, which they can use to buy goods from other members. In Iceland, garment- maker Kapusalan sells a third of its output on the booming Vidskiptanetid exchange, earning virtual money that it uses to buy machinery and pay part of employee salaries. The Troc-Services exchange in France offers more than 4600 services, from math lessons to ironing.

This is not a primitive barter system. By creating currencies, the Internet removes a major barrier—what Bob Meyer, publisher of BarterNews, calls "the double coincidence of wants." That is, two parties once not only had to find each other, but also an exchange of goods that both desired. Now, they can price the deal in virtual currency.

Barter also helps firms make use of idle capacity. For example, advertising is "hugely bartered" because many media, particularly on the Web, can supply new ad space at little cost. Moreover, Internet ads don't register in industry-growth statistics, because many exchanges are arranged outside the formal exchanges.

Like eBay, most barter sites allow members to "grade" trading partners for honesty, quality and so on. Barter exchanges can allow firms in countries with hyperinflation or nontradable currencies to enter global trades. Next year, a nonprofit exchange called Quick Lift Two (QL2) plans to open in Nairobi, offering barter deals to 38000 Kenyan farmers in remote areas. Two small planes will deliver the goods. QL2 director Gacii Waciuma says the farmers are excited to be "liberated from corrupt middlemen." For them, barter evokes a bright future, not a precapitalist past.

The word "techies" (Line 4, Para.1) probably refers to those who are ______.

A．afraid of technology

B．skilled in technology

C．ignorant of technology

D．incompetent in technology

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第10题

The rise of "temp" work has further magnified the decreasing fights and alienation of the

worker. It is common corporate practice to phase out full-time employees and hire temporary workers to take on more workload in less time. When facing a pressing deadline, a corporation may pay $15～$20 per hour for a temp worker, but the temp worker will only see $7 or $8 of that money. The rest goes to temp agency, which is usually a corporate chain, such as Kelly Services, that blatantly makes its profits off other people's labor. This increases profits of the corporations because they can increase a workload, get rid of the employee when they're finished, and not worry about paying benefits or unemployment for that employee. I have had to work with temps a few times in my current position, and the workers only want one thing - a full-time job with benefits. We really wanted to hire one temp I was working with, but we could not offer her a full-time job because it would have been a breach in our contract with the temp agency that employed her. To hire a temp full-time, we would have had to pay the agency over a thousand dollars. Through this practice and policy, the temp agency locks its temporary workers into a horrible new form. of servitude form. which the worker cannot break free.

Furthermore, corporate powers push workers to take on bigger workloads, work longer hours, and accept less benefits by instilling a paranoia in their workforce. The capitalist bosses assume dishonesty, disloyalty, and laziness amongst workers, and they breed a sense of guilt and fear through their assumptions. Where guilt doesn't seep in, bitterness, anger, and depression take over, the highest priorities of Big Business are to increase profits and limit liabilities. Personal relations and human needs are last on their list of priorities. So what we see is a huge mass of people who are alienated, disempowered, overworked, mentally and physically ill and who spend the vast majority of their time and energy on their basic survival. They are denied a chance to really "love", because they are forced to make profits for the capitalists in power.

Which of the following can NOT be listed as a reason for corporations' hiring temporary workers and phasing out full-time employees？

A．Corporations intend to leave more workload to temporary workers.

B．Temp workers are generally well-trained and can achieve high efficiency.

C．Corporations can reduce their production cost by employing temp workers.

D．Corporations can benefit a great deal from keeping a small full-time work force.

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