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[主观题]

Go to Facebook can check out Ernst & Young b page. What's Tour impression？ Is

it constructive reuniting tool？ Why or why not？ Go to Facebook can check out Ernst & Young b page.

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第1题

When the prices of fuel go up increasingly．bunker adjustment factor can be charge

d．（）

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第2题

I'm sorry I can't go with you, but I wish you （).A．to have a good timeB．a good timeC．have

I'm sorry I can't go with you, but I wish you ().

A．to have a good time

B．a good time

C．have a good time

D．will have a good time

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第3题

It should go without saying that the focus of UML is modeling. However, what that means, e

xactly, can be an open-ended question．(71)is a means to capture ideas, relationships, decisions, and requirements in a well-defined notation that can be applied to many different domains. Modeling not only means different things to different people, but also it can use different pieces of UML depending on what you are trying to convey. In general, a UML model is made up of one or more(72)A diagram graphically represents things, and the relationships between these things. These(73)can be representations of real-world objects, pure software constructs, or a description of the behavior. of some other objects. It is common for an individual thing to show up on multiple diagrams; each diagram represents a particular interest, or view, of the thing being modeled. UML 2.0 divides diagrams into two categories: structural diagrams and behavioral diagrams．(74)are used to capture the physical organization of the things in your system, i.e., how one object relates to another．(75)focus on the behavior. of elements in a system. For example, you can use behavioral diagrams to capture requirements, operations, and internal state changes for elements.

A．Programming

B．Analyzing

C．Designing

D．Modeling

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第4题

Pharming is a scamming practice in which malicious code is installed on a personal compute

r or server, misdirecting users to(71)Web sites without their knowledge or consent. Pharming has been called "phishing without a lure."

In phishing, the perpetrator sends out legitimate-(72)E-mails, appearing to come from some of the Web's most popular sites, in ah effort to obtain personal and financial information from individual recipients. But in pharming, larger numbers of computer users can be(73)because it is not necessary to target individuals one by one and no conscious action is required on the part of the victim. In one form. of pharming attack, code sent in an E-mail modifies local host files on a personal computer. The host files convert URLs into the number strings that the computer uses to access Web sites. A computer with a compromised host file will go to the fake Web site even if a user types in the correct Internet address or clicks on an affected(74)entry. Some spyware removal programs can correct the corruption, but it frequently recurs unless the user changes browsing(75).

A．few

B．fraudulent

C．normal

D．structured

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第5题

A Web browser is simply a terminal emulator, designed to display text on a screen. The two

essential differences between an ordinary terminal emulator and a Web browser are that the browser knows how to deal with(71), and that it has a mechanism for(72)graphical files. Display text, display graphics, and(73)hyperlinks-there's 99 percent of the(74)value. That's not to say that the manufacturers didn't go all-out to attach a hyperactive efflorescence of useless capabilities onto their browsers. Remember when media channels in the browser were a big deal, instead of the clutter you can't wait to delete from your favorites of bookmarks menu？ Remember when client-side Java applets were supposed to become the preferred(75)for application development？ Remember frames and all their nasty side effects？

(77)

A．superlinks

B．links

C．hyperlinks

D．connections

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第6题

阅读以下说明，回答问题 1 至问题 4，将解答填入答题纸的对应栏内。【说明】 LS 的母公司 FL

准备开发一款新口味的薯片，但和过去不同，它没有召集众多专家来咨询意见，而是上线一款 Facebook应用，LS推出了一个向网友征集薯片口味的竞赛活动 Do Us a Flavor (乐味一番)，谐音取自 "Do me a favor (帮我个忙)"，如果LS 最终决定选择某位网友推荐的薯片口味，这位网友将获得100万美元大奖，或者得到这款口味薯片销量净利润1%的提成。 2012 年，该活动吸引了大批"垃圾食品爱好者"主动参与，并且将信息传递给熟悉的人。 LS 通过 Facebook 渠道，搜集了400万个口味创意。随后，LS 组织厨师、著名美食家、食品口味专家成立评审团仔细挑选并最终选中了三个最佳口味:芝士蒜香面包昧、炸鸡华夫昧、甜辣酱味。2013年 5月，经过100余万名消费者在 Facebook、Twitter上和短信中的投票评选，FL宣布，芝士蒜香面包昧获得了最终大奖，获奖人Karen Webber-Mendham 来自威斯康星州蓝多湖，是一名儿童图书管理员。 LS 曾在美国以外市场用类似方法征集创意，设计出新产品，如澳大利亚凯撒色拉味薯片、埃及虾味薯片和波兰香肠昧薯片。对消费者来说， "Do Us a Flavor" 活动有两层意义:一是让他们感受到自己的观点引起了企业的重视，二是让消费者参与产品开发，并发出自己的声音。通过这场营销竞赛， LS母公司FL在美国地区的 Facebook 粉丝数量在很短的时间增长了3倍，公司在全美范围的销量也增长了12%。2014年1月，LS 决定再次使用这种营销方式，这次他们加入了一项新规则，让消费者给入选决赛圈的四个薯片口味进行投票，但每种新口味都必须基于 LS 的三款原创口味来延展。

【问题1】 (4 分） LS 采用的网络营销方法是（1 ），该方法常用于进行网站推广、品牌推广等。该营销方法利用（2 ）传播原理，这种传播是在(3 )自发进行的，无须努力向他人传递信息，因此几乎是不需要（4 )的网络营销手段。 (1)的备选答案: A. 搜索引擎营销 B. 病毒性营销 c. 网络社区营销 D. 博客营销 (2) ～(4) 的备选答案: A. 用户口碑 B. 用户与企业之间 c. 用户之间 D. 整合营销 E. 费用 F. 推广【问题 2】 (3 分) LS 采用的营销方法不同于其他营销方式在于: LS 推出了一个向网友征集薯片口味的竞赛活动 Do Us a Flavor，并向胜出的网友提供丰厚奖励，说明该营销(5 );通过 Facebook 搜集了 400 万个口味创意，说明该营销(6 ); LS 向网友征集薯片口味的竞赛活动，吸引了大批"垃圾食品爱好者"主动参与，并且将信息传递给熟悉的人，说明该营销(7 )。 (5)～(7) 的备选答案: A.通过信息几何倍数的传播以及高效率的接收 B.通过他人的信息交流频道或者行为来进行传播 C.向用户提供有价值的产品或服务 D.通过市场调查收集市场信息，有利于新产品开发【问题 3】 (5分) 案例中营销方法的实施过程，反映出该营销方法的五个步骤，即: (8 )、(9 )、(10 )、(11 )和(12) (8)～(12) 的备选答案: A. 原始信息的发布和推广 B. 信息源与信息传播渠道的设计 C. 形成独特的创意 D. 整体方案的规划 E. 营销效果跟踪和管理【问题 4】(3 分) LS 通过 Facebook 征集新口昧的意图是:(13 )、(14 )和(15 )。 (13)～(15) 的备选答案: A. 巩固老客户，发展新客户 B. 实现与消费者的互动 C. 形成口碑传播 D. 收集市场信息 E. 开发新产品

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第7题

The newspaper states that prices of all farm products are expected to go ______ soon.

A.down

B.back

C.by

D.down with

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第8题

She （) in America for many years. She hopes to go back to China next year.

A.lives

B.lived

C.has lived

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第9题

阅读以下关于Web应用方面的叙述，回答问题1至问题3。 Web 2.0是目前Internet上Web应用的新模式，其

阅读以下关于Web应用方面的叙述，回答问题1至问题3。

Web 2.0是目前Internet上Web应用的新模式，其概念由Tim O'Reilly于2003年首先提出。目前Internet上已经有很多基于Web 2.0的Web应用系统，例如Facebook、Wikipedia、Blogger、del.icio.us、YouTube和Flickr等，其应用涵盖各个方面。

请用200字以内的文字叙述基于Web 2.0的Web应用与传统Web应用的重要不同点，并给出简要解释(列举5个方面的不同点即可)。

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第10题

He always tends to go from one（）to the other.

A.start

B.extreme

C.hand

D.end

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第11题

All flights （) bemuse of the snowstorm, we decided to go by sea.A．were canceledB．having c

All flights () bemuse of the snowstorm, we decided to go by sea.