Radio, television and press () of conveying news and information.
A.are the most three common means
B.are the most common three means
C.are the three most common means
D.are three the most common means
C、are the three most common means
A.are the most three common means
B.are the most common three means
C.are the three most common means
D.are three the most common means
C、are the three most common means
Television, although not essential, has become an important part of most people’s lives. It alters people's ways of seeing the world; in many ways, it supports and sustains (维持) modern life. Television has become a baby-sitter, an introducer of conversations, the major transmitter of culture, a keeper of tradition. Yet when what can be seen on TV in one day is critically analyzed, it becomes evident that television is not a teacher but a sustainer; the poor quality of programming does not elevate (提高)people into greater understanding, but rather maintains and encourages the life as it exists.
The primary reason for the lack of quality in American television is related to both the history of TV programming development and the economics of TV. Television in America began with the radio. Radio companies and their sponsors first experimented with television. Therefore, the close relationship which the advertisers had with radio programs became the system for American TV. Sponsors not only paid money for time within programs, but many actually produced the programs. Thus, in American society, television is primarily concerned with reflecting and attracting society rather than experimenting with new ideas. Advertisers want to attract the largest viewing audience possible. To do so requires that the programs be entertaining rather than educational, attractive rather than challenging.
Television in America today remains, to a large extent, with the same organization and standards as it had thirty years ago. The hope for further development and true achievement toward improving society will require a change in the entire system.
According to the author American television is poor in quality because ______.
A.advertisers are interested in experimenting with new ideas
B.it is still at an early stage of development, compared with the radio
C.the programs have to be developed in the interests of the sponsors for economic reasons
D.it is controlled by radio companies
Television works in much the same way as radio.In radio, sound is changed into electromagnetic waves which are sent through the air.Experiments leading to modern television took place more than a hundred years ago.By the 1920s inventors and researchers had turned the early theories into working models.Yet it took another thirty years for TV to become industry.
The influence of TV on the life of the people is incalculable: it can influence their thoughts and their way of life.It can also add to their store of knowledge.Educational TV stations offer teaching in various subjects.Some hospitals use TV for medical students to get close-up views of operations.At first television programs were broadcast in black-and-white.With the development of science and technology, the problem of how to telecast them in full color was solved and by the middle 1960s the national networks were broadcasting most of their programs in color.
The programs that people watch are not only local and national ones.Since the launching of the first communications satellite, more and more programs are telecast ‘live’ from all over the world.People in San Francisco were able to watch the 1964 Olympic Games in Tokyo.And live telecasts now come form. outer space.In 1969, the first astronauts to land on the moon televised their historic ‘moon walk’ to viewers on the earth.Since then, astronauts have regularly sent telecast to the earth.
1.The launching of communications satellites make it possible for people in San Francisco to ________.
A.get close-up views of operations
B.watch the 1964 Olympic Games in Tokyo
C.store knowledge
D.watch national programs
2.The development of science and technology made it possible for television programs to ______.
A.be telecast in San Francisco B.be telecast in full color
C.be telecast in Tokyo D.be telecast in black-and-white
3.The word ‘incalculable’ means _____.
A.easy to tell
B.difficult to tell
C.very great
D.very small
4.Television is said to be the modern wonder of electronics, because_____.
A.it influences people’s way of life
B.it brings the world into people’s own home in sight and sound
C.it works as radio
D.it makes people see far
5.Television became an industry in ______.
A.1950
B.the 1950s
C.the 1920s
D.the 1960s
It is generally recognized,however,that the introduction of the computer in the early 20th century,followed by the invention of the integrated circuit during the 1960s,radically changed the process,although its impact on the media was not immediately apparent.As time went by,computers became smaller and more powerful,and they became "personal"too,as well as institutional,with display becoming sharper and storage capacity incteasing.They were thought of,like people,in terms of generations,with the distance between generations much(71).
It was within the computer age that the term "information society" began to be widely used to describe the(72)within which we now live.The communications revolution has (73)both work and leisure and how we think and feel both about place and time,but there have been(74) view about its economic,political,social and cultural implications."Benefits" have been weighed(75)"harmful"outcomes.And generalizations have proved difficult.
(71)A.deeper B.fewer C.nearer D.smaller
(72)A.context B.range C.scope D.territory
(73)A.regarded B.impressed C.influenced D.effected
(74)A.competitive B.controversial C.distracting D.irrational
(75)A.above B.upon C.against D.with
(85) {{/u}} viEws ABout its EConomiC, politiCAl, soCiAl AnD CulturAl impliCAtions. "BEnEFits" hAvE BEEnwEighED {{u}} (86) {{/u}} "hArmFul" outComEs.AnD gEnErAlizAtions hAvE provED DiFFiCult.
A.ABovE
B.upon
C.AgAinst
D.with
Sheet music or printed music, too, is material culture. Scholars once defined folk music-cultures as those in which people learn and sing music by ear rather than from print, but research shows mutusl influence
among oral and written sources during the past few centuries in Europe, Britain, and America. Printed versions limit variety because they tend to standardize any song, yet they stimulate people to create new and different songs. Besides, the ability to read music notation has a far-reaching effect on musicians and, when it becomes widespread, on the music cul Lure as a whole.
One more important part of music's material culture should be singled out: the influence of the electronic media—radio, record player, tape recorder, television, and videocassette, with the future promising talking and singing computers and other developments. This is all part of the "information revolution", a twentieth-century phenomenon as important as the industrial revolution was in the nineteenth. These electronic media are not just limited to modern nations; the)' have affected music cultures all over the globe.
Research into the material culture of a nation is of great importance bucause ______.
A.it helps produce new cultural tools and technology
B.it can reflect the development of the nation
C.it helps understand the nation's past and present
D.it can demonstrate the nations civilization
In addition to this, there is the growing mobility of people since World War II. As families move away from their stable community, their friends of many years, their extended family relationships, the informal flow of information is cut off, and with it the confidence that information will be available when needed and will be trustworthy and reliable has lost. The almost unconscious flow of information about the simplest aspects of living can be cut off. Thus, things once learned subconsciously through the casual communications of the extended family must be consciously learned.
Adding to social changes today is an enormous stockpile of information, The individual now has more information available than any generation, and the task of finding that one piece of information relevant to his or her specific problem is complicated, time-consuming and sometimes even overwhelming.
Coupled with the growing quantity of information is the development of technologies which enable the storage and delivery of more information with greater speed to more locations than has ever been possible before. Computer technology makes it possible to store vast amounts of data in machine-readable files, and to program computers to locate specific information, Telecommunications developments enable the sending of messages via television, radio, and very shortly, electronic mail to bombard people with multitudes of messages. Satellites have extended the power of communications to report events at the instant of occurrence. Expertise can be shared worldwide through teleconferencing, and problems in dispute can be settled without the participants leaving their homes and/or jobs to travel to a distant conference site. Technology has facilitated the sharing of information and the storage and delivery of information, thus making more information available to more people.
In this world of change and complexity, the need for information is of greatest importance. Those people who have accurate, reliable up-to-date information to solve the day-to-day problems, the critical problems of their business, social and family life, will survive and succeed. "Knowledge is power" may well be the truest saying and access to information may be the most critical requirement of all people.
The word "it" (Line 3, Para. 2) most probably refers to ______.
A.the lack of stable communities
B.the breakdown of informal information channels
C.the increased mobility of families
D.the growing number of people moving from place to place
A.Ⅰ. Television commercials around the world Ⅱ. Cough drop commercials as an example of television commercials in the United States
B.Ⅰ. Recent tends in television commercials Ⅱ. Steps in making a television commercial
C.Ⅰ. The role of networks and manufacturers in the production of television commercials Ⅱ. Professional personnel required for developing television commercials
D.Ⅰ. Characteristics of television commercials Ⅱ. Goals of television commercials
() reuse mode is recommended for baseband frequency hopping, while ()for radio frequency hopping.
A.1X3
B.3X3
C.4X3
D.Any of above